What we build and why.
McAdam Studios operates across focused internal divisions. Each exists to serve a clear purpose, but all are built with the same design philosophy: clarity, consequence, and long-term thinking.
Story Worlds & IP
Original narrative universes designed for longevity and adaptation. These projects define the studios creative identity and long-term direction.
Flagship DivisionOut of the Ashes
A grounded post-collapse survival drama focused on family, leadership under pressure, and the cost of hope when systems fail. This is the studios flagship IP and primary narrative universe.
Flagship IPThe CryBabies
An adult comedy IP built around recurring characters, verbal sparring, and escalating stupidity. A tonal counterbalance to the studios dramatic work.
Comedy / ShortsStudio Products & Tools
Practical products developed alongside the studios creative work. These tools are designed with the same discipline as our story worlds, calm, structured, and grounded in real use.
Practical DivisionADHD & Autism Flash Card Systems
Structured flash card kits designed to support focus, emotional regulation, and routine for neurodivergent children. Built from lived experience, tested for clarity, and designed to reduce cognitive overload.
Educational ToolsFuture Studio Products
Additional educational, digital, and creative tools are in development. These products are designed to be genuinely useful and are only released when they meet studio standards.
In DevelopmentOne Studio, One Philosophy
Whether building story worlds or practical tools, McAdam Studios follows the same principles: intention over noise, systems that hold under pressure, and work designed to last.
Studio Ethos